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Graduate Marketing Association [GMA]
Georgetown University
McDonough School of Business
Washington, DC 20007
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Consulting Services
The Graduate Marketing Association offers free consulting services to many different companies and organizations in both the private and public sectors. These consulting projects bring together MBA students interested in careers in marketing to solve marketing related challenges faced in an actual business environment. Students gain valuable skills that can be applied towards internships and full-time marketing positions. Additionally, students are given the opportunity to work with and network with marketing professionals working in a variety of industries.

Typical assignments cover the following areas:

  • Market Research and Assessment
    • Market Survey
    • Trend Analysis
    • Competitive Review
    • Industry Segment Research
    • Positioning Assessment
    • Brand Analysis

  • Marketing Strategy
    • Product / Market Selection
    • Promotion Analysis and Planning
    • Sales & Distribution Alignment
    • Pricing Strategy

For further information, please contact: MSB-GMA@msb.edu
 
 
 
 
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