Graduate Marketing Association [GMA]
Georgetown University
McDonough School of Business
Washington, DC 20007
About GMA | Marketing Faculty Spotlight: GMA Advisors
Distinguished Teaching Professor | MARKETING PROFESSOR KENNETH E. HOMA
KENNETH E. HOMA
Distinguished Teaching Professor
EDUCATION: M.B.A., University of Chicago A.B., Economics, Princeton University
Prof. Homa has a diverse background that includes consulting, strategic planning, marketing, operations, information technology, and academia. He has a cum laude undergraduate degree in economics from Princeton University and an MBA from the University of Chicago, where he was a lecturer in marketing and strategic planning for MBA and executive education courses.
Prof. Homa worked as a systems consultant with Arthur Andersen, an economics analyst for a capital goods manufacturer and an operations analyst for a major food retailer before joining McKinsey & Company as a management consultant specializing in consumer goods and marketing.
He was General Manager of Product Marketing for General Electric's Major Appliance Business Group and General Manager of Marketing for G.E. Housewares. When Black & Decker acquired G.E. Housewares, Mr. Homa was appointed Vice President of Marketing for the Household Products Group. In that position, his responsibilities focused on transferring the equity of the General Electric brand and establishing Black & Decker as the leading brand of household products.
Prof. Homa was Vice President - Group Logistics and Business Systems for Black & Decker with responsibility for Distribution, Customer Service, and Worldwide Information Services. In this role, he was responsible for the development and deployment of business systems worldwide, with particular emphasis on Supply Chain process reengineering.
Currently, he is a Distinguished Teaching Professor on the faculty of the Georgetown University McDonough School of Business, having earned several teaching awards including being named "Most Popular Professor" in the Business Week 2000 Survey of Graduate Business Schools. He teaches MBA courses in marketing management and strategy, operations management, and profitability models.
Prof. Homa was on the founding Board of Sequoia Software and is currently on the Board of Directors of Allied Worldwide - a Clayton Dubilier & Rice portfolio company.
Phone: 202-687-2055 Email Address:
ALAN R. ANDREASEN
Professor
EDUCATION: Ph.D., Marketing, Columbia University
M.S., Marketing, Columbia University
B.A., Business Administration, University of Western Ontario
Professor Andreasen specializes in the application of marketing to nonprofit organizations, social marketing, and consumer behavior. His current research focuses on consumer behavior and social marketing. Other topics of interest include cause-related marketing, strategic planning, marketing decision making, marketing in nonprofit organizations, social enterprise, and marketing research.
Professor Andreasen is a member of several academic and professional associations and serves on the editorial boards of the Journal of Consumer Policy, the Journal of Consumer Research, Social Marketing Quarterly, and the Journal of Public Policy and Marketing. He is also past president of the Association for Consumer Research and is currently Interim Executive Director of the Social Marketing Institute. Professor Andreasen's publications include 16 books and over one hundred articles and conference papers. His most recent books are Ethics in Social Marketing, Strategic Marketing in Nonprofit Organizations, 6th ed., (co-authored with Philip Kotler of Northwestern University), Marketing Research that Won't Break the Bank and Marketing Social Change. Professor Andreasen is a consultant to the World Bank, the American Cancer Society, the Centers for Disease Control and Prevention, Boys and Girls Clubs, and others. He also conducts executive seminars worldwide for a diversified set of non-profit and private sector organizations and several government agencies.
Phone: 202-687-8356 Email Address:
GARY BAMOSSY
Visiting Professor
EDUCATION:
Ph.D., Business Administration, Marketing, University of Utah
B.S., California State University, Northridge
Specialty & Affiliations: Professor Bamossy’s research and teaching focus on the Globalization of Consumers and Markets, and the Diffusion of Material Culture. He is an active member of the Association for Consumer Research, and the International Society of Marketing and Development. He is on the editorial review board of the Journal of Public Policy in Marketing, and is co-author of the textbook Consumer Behavior: A European Perspective, Prentice Hall, 3rd, ed., 2006.
Gary Bamossy is Visiting Professor of Marketing at the McDonough School of Business, for the period of 2005-2009. From 1985-1999 he Professor of Marketing at the Vrije Universiteit in Amsterdam, The Netherlands. From1999 to 2004 he was a member of the nominating committee of The Bank of Sweden Prize in Economic Sciences in Memory of Alfred Nobel. Bamossy has consulted with a variety of US and European companies, including American Express, Apple Computer, eBay, General Electric Health Care, Heineken, KLM, Unilever, The Dutch Ministry of Culture, the Academic Hospital of the Vrije Universiteit, and the van Gogh Museum. At the McDonough School of Business he regularly teaches the core Marketing Management course, and Consumer Behavior.
Bamossy’s expert witness work has involved analyzing primary and secondary data in cases dealing with likelihood of confusion, secondary meaning, and in assessing damages as it relates to branding issues and channels of distribution. His expert witness work experience includes cases involving international marketing issues, the petroleum industry, fast moving consumer goods, the retail industry, and multi-level marketing organizations.
Phone: 202-687-8408 Email:
EDUCATION:
Ph.D., Marketing and Econometrics, University of California, Berkeley
M.B.A., Management and Organizational Behavior, University of California, Berkeley
Civilekonom, Economics and Business, Stockholm School of Economics
Professor Johansson specializes in international marketing strategy and consumer decision making. His current research focuses on Japanese and European companies and markets. He teaches courses in marketing and international business.
Professor Johansson has consulted with companies around the world, including Standard Oil of Indiana, General Electric and General Telephone and Electronics in the U.S., Ford Werke AG in West Germany, and Mazda and Fuji Film in Japan. In addition to publishing over 70 academic articles and chapters in books, he has conducted seminars at academic institutions, including Stanford, M.I.T., and Columbia University in the U.S., INSEAD in France, Vienna's Neue Wirtschaftsuniversitat, and Hitotsubashi, Kobe and Nagoya Universities in Japan.
